Styling & Performance is the complete multimedia brand for the specialty parts industry, designed to unite manufacturers with the entire aftermarket distribution system — traditional and specialty warehouses, jobbers, retailers, service providers and new car and truck dealers.

Styling & Performance goes beyond branding and lead generation to actively promote parts sales with three powerful tools: Search-AutoParts.com, a destination news information site for the entire aftermarket and featuring Catalograck.com, a powerful real-time specialty parts sourcing system; Styling & Performance, a monthly business-to-business magazine to help your business be more profitable selling specialty parts; and "Project Parts Chaser", the launch vehicle sweepstakes truck that ties all the elements of the Styling & Performance brand together.

With each program designed to unite segments of the specialty parts marketplace, Styling & Performance provides the tools you need to help your business grow.

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Red, White, Blue...& Green
By Bill Groak

Off-roaders seek the freedom of open trails, desert sands, mud bogs and big rocks to play on across the USA. The U.S. military is out fighting for our freedom – period. But the military needs some help making its high-mobility, multipurpose wheeled vehicles stronger and safer for soldiers. Who are they gonna call? Off-road manufacturers, of course. Several companies have already been enlisted by various branches of the military for off-road parts, products and general expertise.

Read Styling & Performance, June/July 2008 Online

Features:

Limiting Installation Liability
By Michael Imlay
Surprise! "You've been served." For retail-installers of aftermarket suspension products, those may be the most dreaded words in the English language.

The House That Jack Built
By Al Vinikour
Throughout history, America has produced many legendary entrepreneurs—people of vision who have made an impact on the world or their profession. A prime example is Bill Gates. Were it not for his inventiveness and business acumen, computers would be nothing more than oversized doorstops.

MAP vs. MVP Pricing
By Mike Anson
In the July 2007 issue of Styling & Performance, we presented a story on MAP and MVP. One year later, it's time to take another look at MAP and MVP pricing. To put things in perspective, think of MAP being the first step and MVP (or its equivalents) as the next step with stricter rules and enforcement provisions. The two pricing programs are not in competition; the two programs can work together to help resellers stay healthy with fair profit margins. If these two options weren't enough, this year there's a new pricing policy out there – it's the minimum resale price (MRP) from DiabloSport.

Making Money with 1967-72 Chevrolet/GMC Trucks, Part II
By Bob McClurg
In the last two issues of Styling & Performance, we've discussed the light-duty truck enthusiast movements for 1953-56 Ford F-100s and 1955-59 Chevrolet/GMCs. We emphasized how body and paint, mechanics shops, restoration shops and specialty parts retailers can expand their businesses and shore up that all-important bottom line by becoming involved in these exciting and profitable market segments. In this particular issue, we're going to showcase the 1967-72 Chevrolet/GMC light-duty trucks and show how these American truck icons can put dollars and cents into your cash register.

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Styling & Performance - Specialty parts info for automotive aftermarket -auto body repair and retail.

TODAY'S HEADLINES:

Industry News

• Hams releases summer and early fall training schedule
• PCL revamps tire inflation equipment Web site
• Liberty Mutual, Safeco deal continues on schedule
• New product lines spur North American aftermarket brake part growth
• AIM launches new Web site, assures customers that name-brand products are still available
• Insurance Information Act of 2008 moves forward
• WIN seeks diversity program participants
• ROUSH turbocharger offers up to 700 hp
• USTelematics, Netflix partner for wireless technology
• Cooling system targets turnover, morale

Specialty

• ROUSH turbocharger offers up to 700 hp
• SEMA, NADA reaching out to dealerships
• TCI® Names Tony McCurdy New Corporate Sales Manager
• Drivers can get Netflix videos in vehicles under new agreement
• SEMA announces its new board of directors

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