Styling & Performance is the complete multimedia brand for the specialty parts industry, designed to unite manufacturers with the entire aftermarket distribution system — traditional and specialty warehouses, jobbers, retailers, service providers and new car and truck dealers.

Styling & Performance goes beyond branding and lead generation to actively promote parts sales with three powerful tools: Search-AutoParts.com, a destination news information site for the entire aftermarket and featuring Catalograck.com, a powerful real-time specialty parts sourcing system; Styling & Performance, a monthly business-to-business magazine to help your business be more profitable selling specialty parts; and "Project Parts Chaser", the launch vehicle sweepstakes truck that ties all the elements of the Styling & Performance brand together.

With each program designed to unite segments of the specialty parts marketplace, Styling & Performance provides the tools you need to help your business grow.

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The China Factor
By Michael Imlay
There's a tired cliché—often heard at business and motivational seminars—that the Chinese word for "crisis" derives from the language's symbols for "danger" and "opportunity." While linguists dismiss this as technically incorrect, rightly or wrongly, the cliché also sums up a question many in our industry are currently asking: Does China's emergence on the world market spell the end of business as we know it, or an unprecedented opportunity?

Consider this: According to an assessment by the U.S. Commercial Service, a branch of the U.S. Department of Commerce, China is now the second largest automotive market in the world. Last November, the nation posted production figures of 8.8 million vehicles, an almost 34 percent increase over 2006 levels. The department further notes that today there are approximately 100 Chinese OEMs, 40 of which build passenger vehicles. ...

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Features
Rhino Nation
By Todd Kaho
History is full of stories about products originally introduced for a limited audience that unexpectedly caught fire with larger markets. A prime example is when Apple I was built in the 1970s. It was intended as a gaming platform for computer nerds. Only later did the inventors—Steve Jobs and Steve Wozniak—realize the impact their invention had on millions of consumers.

Pushing for Performance
By Dick De Loach
Performance is like dessert; you can't just have a little bit. When you're talking about performance in anything four-wheel related—a.k.a., the vehicle's capacity to gain speed rapidly and move efficiently and safely at high speed—then consider that performance has to do with any product that can enhance a vehicle's capabilities beyond the normal baseline established for the stock vehicle.

Hot Rodding Heats Up
By Dick De Loach
The steady and continued growth of the hot rod market over the past five years is great news. Whether you are a retailer, installer, manufacturer, or just an enthusiast of hot rods, the market's still alive and well.

Making Money with Full-Size Chevrolets
By Bob McClurg
When it comes to the manufacturing of automobiles, household appliances, telecommunications and home electronics, downsizing is the credo of these intensely consumer-driven industries. When it comes to more leisurely pursuits, however, Americans tend to prefer the "bigger is better" approach.

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Styling & Performance - Specialty parts info for automotive aftermarket -auto body repair and retail.

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