The hands-on, how-to, nuts n bolts magazine for direct marketers.

Target Marketing covers all direct response media, including direct mail, telemarketing, space advertising, the Web and direct response TV. Readers get insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more.

Target Marketing, founded in 1977 (as ZIP), is the authoritative source direct marketers turn to for hands-on, how-to information that is kept and referred to for months. Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more.

Target Marketing is part of the Target Marketing Group of publications, published monthly by North American Publishing Company (NAPCO) in Philadelphia, also publishers of Catalog Success, FundRaising Success, Publishing Executive and Book Business magazines and the newsletter Inside Direct Mail.

Editorial office:
1500 Spring Garden Street, 12th Floor
Philadelphia, PA 19130
Phone: (215) 238-5300
Fax: (215) 238-5270

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• Publisher: North American Publishing Company

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