The hands-on, how-to, nuts n bolts magazine for direct marketers.

Target Marketing covers all direct response media, including direct mail, telemarketing, space advertising, the Web and direct response TV. Readers get insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more.

Target Marketing Magazine, Free Subscription

Qualify for Your Free Subscription!

Publisher: North American Publishing Company

Target Marketing, founded in 1977 (as ZIP), is the authoritative source direct marketers turn to for hands-on, how-to information that is kept and referred to for months.

Read Target Marketing Magazine, November 2009 Online

E-commerce Link : Testing, Testing, 1, 2, 3
During the economic downturn, marketers had to become smarter at e-commerce. Savvy marketers tested e-mail campaigns, offers, on-site merchandising and targeting. Now, as the economy recovers, they must build on what worked to gain competitive advantage, grow their brands and...

Nuts & Bolts - Tech Talk : List Hygiene
If marketers don't have the correct change-of-address information, direct mail becomes undeliverable and costly. Enter KnowledgeBase Marketing of Richardson, Texas, and its Premium Change of Address, part of its DirectSuccess processing suite of address hygiene services....

Adventures in Mobile Marketing
While the industry buzzed and buzzed this year about social media (often using social media to do so!), another marketing discipline was steadily convincing a growing group of marketers to divert funds from offline channels. And while it likely will...

E-mail : Go Organic
There are two schools of thought when it comes to e-mail appends. One perspective says customer permission for contact is inherent regardless, while the other notes that businesses should not assume permission for postal addresses is the same as e-mail...

Famous Last Words : Fire the Agency—Now!
Readers over the years know that I am a nutcase when it comes to rules. Do not break them unless a very good reason exists. The full-page ad ran a number of times in The New York Times ...

Visit Target Marketing Magazine Website

Target Marketing is part of the Target Marketing Group of publications, published monthly by North American Publishing Company (NAPCO) in Philadelphia, also publishers of Catalog Success, FundRaising Success, Publishing Executive and Book Business magazines and the newsletter Inside Direct Mail.

Comments (1)

Name

Email

Comment

smaller | bigger

Add Comment