The hands-on, how-to, nuts n bolts magazine for direct marketers.

Target Marketing covers all direct response media, including direct mail, telemarketing, space advertising, the Web and direct response TV. Readers get insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more.

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Publisher: North American Publishing Company

Target Marketing, founded in 1977 (as ZIP), is the authoritative source direct marketers turn to for hands-on, how-to information that is kept and referred to for months.

Read Target Marketing Magazine, October 2009 Online

 B-to-B Insights : Are You Going In or Out?
Which works best for B-to-B lead generation—inbound or outbound marketing? Inbound refers to prospects contacting marketers "out of the blue," because they are actively interested in specific products or services. Conversely, outbound marketing requires marketers to reach out and touch...

E-commerce Link : Spruce It Up
Direct marketers are incrementalists. We know what works, and we test our controls against various creative and offer permutations to improve results and come up with a winning formula. This disciplined approach has served us well....

Cover Story : Direct Marketer of the Year: Pegg Nadler
Pegg Nadler loves the unknown. Where others see challenges, she sees opportunities. Where others fear change, she fears boredom. These are some of the qualities that have driven her 30-year direct marketing career, the bulk of which she's spent advancing...

DRTV : Fixing the Picture
What is a lead? Aside from being the lifeblood of a direct response campaign, a lead also is the lifeblood of a business. Yet leads aren't always treated that way....

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Target Marketing is part of the Target Marketing Group of publications, published monthly by North American Publishing Company (NAPCO) in Philadelphia, also publishers of Catalog Success, FundRaising Success, Publishing Executive and Book Business magazines and the newsletter Inside Direct Mail.

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