The hands-on, how-to, nuts n bolts magazine for direct marketers.

Target Marketing covers all direct response media, including direct mail, telemarketing, space advertising, the Web and direct response TV. Readers get insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more.

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Publisher: North American Publishing Company

Target Marketing, founded in 1977 (as ZIP), is the authoritative source direct marketers turn to for hands-on, how-to information that is kept and referred to for months.

Read Target Marketing Magazine, September 2009 Online

Nuts & Bolts - Search : Beware of Competitors’ Trademarks
While many clients come to attorney Marc P. Misthal after trademark infringement already has taken place, he has plenty of advice on how marketers can avoid needing his services. The partner at the law firm of Gottlieb, Rackman & Reisman,...

Nuts & Bolts - Research : Direct Marketing a Reputation
For many consumers trying to weather the economic storm, any trust they may have had in corporations has evaporated. So finds management consulting firm McKinsey & Co. in its June 2009 issue of McKinsey Quarterly . In the article...

E-commerce Link : It’s All Social
For most of us, digital marketing and e-commerce have yet to bear fruit in times of slow consumer spending and record unemployment. But digital is providing remarkably significant value for some brands. These leaders are not gratuitously rushing into realms...

B-to-B : You Gotta Score to Win
"Why can't I get more qualified leads?" the sales manager pleads. "You give us inquiries, but we don't know what they want, when they want it or if they are budgeted. It would help to know if they are qualified...

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Target Marketing is part of the Target Marketing Group of publications, published monthly by North American Publishing Company (NAPCO) in Philadelphia, also publishers of Catalog Success, FundRaising Success, Publishing Executive and Book Business magazines and the newsletter Inside Direct Mail.

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