Telephony is the leading publication for all communications service providers: new and incumbent, wireline and wireless.

Telephony's weekly editorial coverage provides timely, comprehensive and analytical reporting on all aspects of the broadband economy. Our editors provide perspective on the network technology innovations, content developments and business drivers that affect all forms of broadband communications service providers. (Tradepub.com)

Telephony magazine is a publication for the communications service providers: new and incumbent, wireline and wireless.

Telephony's editorial coverage provides timely, comprehensive and analytical reporting on all aspects of telecom -- both wireless and wireline. Our editors provide perspective on the network technology innovations, content developments and business drivers that affect all forms of communications service providers.

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Geographic Eligibility: USA, Canada

Publisher: Penton Media

View Telephony Magazine, November, 2008

Read the magazine online, or download the entire magazine in pdf format.

CONTENTS
16 THE WORLD ACCORDING TO BARRY
By Kevin Fitchard. After two years of hard work and planning, Sprint’s first WiMAX network went online in Baltimore. But challenges still lie ahead for the company and its 4G president, Barry West.
Cover photo by Hector Emanuel.

28 ASP TO SAAS TO CLOUDS — OH MY!
By Rich Karpinski. Though the terms change, service providers still see huge promise in delivering apps and services running on top of their IP networks.

24 MOBILE VIDEO’S FINAL FRONTIER
By Sarah Reedy. The debate over the right business model for mobile video continues, as companies seek the intersection where content meets profits.

32 MANAGED SECURITY GETS A MAKEOVER
By Carol Wilson. Managed security services are evolving, moving up the value chain to better protect corporate data and content.

36 PBB STEALS THE STAGE
By Ed Gubbins. Though provider backbone transport made a splash as Ethernet’s next big thing, provider backbone bridging is quietly getting more vendor looks.

4 PORTAL POWER
By Carol Wilson. Tier 1 providers are rolling out service management portals for customers in hopes of stemming landline losses.

5 VC FREEZE
By Ed Gubbins. The global financial crisis has cast a dark pall over the venture capitalist community and could spell an innovation slowdown.

6 DATABASE DOLLARS
By Rich Karpinski. Two vendors look to help providers wring new service revenues from phone number and address databases.

6 THE DEATH OF ODPs?
By Sarah Reedy. Once an efficient way to target mobile users, on-device portals have lost their appeal as Web browsing has become mainstream.

8 OUTSOURCING OPS
By Ed Gubbins. BT recently outsourced its operations unit to Alcatel-Lucent, mirroring a similar deal between Embarq and Nokia Siemens Networks.

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