You’re always hearing that the music business has changed. That’s not quite true. In fact, it’s changing – and that’s quite a different thing.

Facing that change, and negotiating it as it happens, is one of the biggest challenges for independent music businesses. The best way to navigate in such interesting times is to really understand what’s going on around you, so you can adapt and respond appropriately.

You don’t have to be a computer whiz – you just have to understand some basic principles. I reckon there are about 20 of them. If you understand these, and apply their principles, you’re off to a good start in the new media environment.

They’re in no particular order. They’re all important. I’ll start by listing them, and then I’ll go into each in a bit more detail.

Download The 20 Things You Must Know About Music Online

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Andrew Dubber is the Degree Leader for Music Industries at UCE Birmingham, UK. He is a senior lecturer and researcher with a particular interest in online music, radio and new media technology.

Dubber’s background is in both radio and the music industry, and he has written numerous articles, book chapters, and conference presentations about these sorts of new strategies and technologies in both of those sectors. He is the co-author of a book about new technologies for broadcasters in developing nations, commissioned by UNESCO, and is a member of the steering committee for the Radio Studies Network.

New Music Strategies is a website devoted to helping small-medium music businesses and independent artists use new online technologies and strategies in order to make money and thrive in the new environment. The site also provides a Newswire service that delivers daily links to articles about the latest developments in the music industry.

Dubber also maintains a personal blog, an mp3 blog and a tumblelog. Somehow, he still finds time to go to work and talk to his family.

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