The 2007 Brand Marketers Report: Interbrand's Annual Survey on Brands and Branding, By Interbrand, 2007

The 2007 Brand Marketers Report is based on a survey of brand leaders and decision makers conducted online in the fourth quarter of 2006. The participant group represents 299 senior level brand owners, all directly involved in the management decisions across a span of industries and geographies, with equal representation from business-to-business and business-to-consumer businesses.

The survey of global brand owners further validates the influence brands have on the customers' decision process, and yet shows that most marketers feel stifled in delivering on the full impact of their brand's value.

Download The 2007 Brand Marketers Report

Pdf format, 303kb, By Interbrand

Visit Official Website of Brandchannel.com

Executive Summary:

The state of brand management at the beginning of 2007 can best be described as healthy but not living up to its full potential. It is clear that branding remains an integral, yet evolving, practice and profession.

According to the experts, a strong brand can be an extremely powerful influence in the customer decision process. The role that brand plays directly impacts the business, driving top-line revenue and distinctiveness. If branding is truly sophisticated, it can actually impact the bottom line by reaching target audiences in the most effective and efficient ways. This study confirms the impact that brands have on business results.

Comments (0)

Name

Email

Comment

smaller | bigger

Add Comment