Terms like Facebook, Twitter, wikis and blogs are a recent addition to mainstream vocabulary. And now it seems like everyone is fluent in the language of social media – including your prospects and customers.

Download this eBook to explore how organizations can connect and nurture relationships with prospects and customers by effectively leveraging social media and real-time collaboration tools.

INTRODUCTION
According to Forrester Research, social media spending will grow from $716 million this year to more than $3.1 billion in 2014.

Social media lets users build relationships of trust over time through viral videos, blogs and social networks (communities of common interests). In these networks, users get their information from one another, not from mainstream media, institutions, organizations or businesses. This eBook will detail how marketers can nurture these relationships through active, strategic participation. ...

Download Your  Free eBook: The Best of Both Worlds: How to Effectively Leverage Social Media Relationships with Real-Time Collaboration Tools

Offered Free by: Citrix Online

CONTENTS
The Best of Both Worlds:
How to Effectively Leverage Social Media Relationships with Real-Time Collaboration Tools
Introduction............... 3
The Key Issue: Getting Customers to Pay Attention ........................................ 4
Do You Know Where Your Prospects and Customers Play? ....................... 5
How to Play by the New Rules ..................................... 7
Matching Social Media Features and Real-Time Communication Tools ................. 8
Scenarios for Success ........................... 9
Blog Your Brains Out ...................... 9
Sharing Social Bookmarks .....14
Doing a Ning Thing .............................. 15
Harnessing Dedicated Business Social Networks ................................. 18
YouTube Is No Boob Tube ........................ 20
Winning New Friends with Widgets ........................ 21
Synergy between Social Media and Webinars ............................ 22
When the Moment Is Right ....................... 24
Best Practices for Using Real-Time Collaboration with Social Media .......... 25
Closing Thoughts ...................................... 26

ABOUT THE AUTHOR
Tom Bunzel specializes in knowing what presenters need and how to make technology work. He has appeared on Tech TV's Call for Help as 'Professor PowerPoint" and has been a featured speaker at InfoComm and PowerPoint LIVE, as well as working as a "technology coach" for corporahons including Iomega, MTA Films, Nurses in Partnership and the Neuroscience Education Institute. He has taught regularty at Learning Tree International, West LA College Extension and privately around Southern California and does presentation and video consulting in Southern California .

Tom Buozel has written a number of books, the latest being Master Visually Microsoft Office 2007 and wrote a weekly column as the Office Reference Guide for InformlT.com. Published in 2006, "Solving the PowerPoint Predicament Using Digital Media for Effective Communication" is a detailed, project-oriented approach to creating effective multimedia presentations His new eBook, "Do Your Own Ning Thing A Step-By-Step Guide to Launching an Effective Social Network: is available at http://wwwprofessorppLcomlning_how.htm.

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