By Christopher Locke (Author), Rick Levine (Author), Doc Searls (Author), David Weinberger (Author), Perseus Books Group, January 2001

Jeff Angus, Information Week: "The most important business book since In Search of Excellence. Get a clue. Read the book."

Tom Peters: "You must read The Cluetrain Manifesto. So: read it, inhale it. If it pisses you off...GREAT!"

Business 2.0: "...Cluetrain's authors are right in what they say. Networks-the Internet, intranets, and extranets-are changing everything, and corporations must adapt or become roadkill...an insightful book..."

Sm@rt Reseller: "A dose of The Cluetrain Manifesto could go a long way toward showing the willing-but-ignorant that for a healthy company, enabling conversations is a business opportunity-not a risk...One of the most refreshing business books ever."

Thomas Petzinger, Jr., The Wall Street Journal: "The Manifesto is the pretentious, strident, and absolutely brilliant creation of four marketing gurus who have renounced marketing as usual."

Download Links:

The Cluetrain Manifesto Official Website

Read the entire book online for free

Book Description:

From four of the liveliest personalities on the Web comes a provocative, outrageous, and wickedly smart account of what it will take to prosper in the fast-forward world on the wire. This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.

"An earnest plea for a new kind of language and new expectations for the Web.... While others work on turning the Internet into the perfect medium for reaching traditional business goals, these four Net-philes hope cyberspace will give commerce a 'human voice.'" -Harvard Business Review

"For every retail or consumer-products company wondering why its Internet marketing doesn't seem to be working, The Cluetrain Manifesto...offers fresh and sound advice, expressed in entertaining prose. Its oft-repeated premise--that markets are conversations--should be pounded into the collective brain of corporate executives." -Business Week

About the Author:

Rick Levine is co-founder of Mancala, Inc. Previously, he was architect of Sun Microsystems' Java Software group. He lives in Boulder, Colorado. Christopher Locke publishes Gradient Reversals from Boulder, Colorado. A noted speaker, he has also written extensively for publications such as Forbes, Internet World, Information Week, and The Industry Standard. Doc Searls is Senior Editor of Linux Journal. He has written for Upsde, Omni, and PC Magazine. He co-founded Hodskins Simone & Searls, which became one of the leading advertising agencies in Silicon Valley. He lives in Woodside, California. David Weinberger is the editor of JOHO (Journal of the Hyperlinked Organization). He is a commentator on NPR's "All Things Considered" and has written for Wired, the New York Times, and Smithsonian. He lives in Boston.

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