This online insurance market report for insurance agents provides valuable information for using the Internet to prospect for insurance sales.

EXECUTIVE SUMMARY

All Web Leads helps agents, brokers, and carriers to expand their sales pipeline by providing access to new sources for leads. We connect agents with the rapidly growing number of customers looking for insurance over the Web. In this, our second Quarterly Online Insurance Index, we identify a series of dramatic changes about the growth of insurance search behavior.

In sum, the consumer shift to online insurance search opens many promising opportunities. It also raises new challenges. Top insurance producers both capture the opportunities and develop the sales operations that best exploit them. To remain competitive, agents who expect to profit from the shift to the Web should follow suit. ...

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