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Home arrow Files Categories arrow Business arrow The Fortune At The Bottom of The Pyramid

The Fortune At The Bottom of The Pyramid

Document - Business
Saturday, 08 April 2006

the.fortune.at.the.bottom.of.the.pyramid.small       The Fortune at the Bottom of the Pyramid
        by C.K. Prahalad, Stuart L. Hart

       Format: Adobe Reader (PDF)
       Digital: 16 pages
       Publisher: Booz Allen Hamilton Inc. (February 1, 2002)

       

 

 

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"Low-income markets present a prodigious opportunity for the world’s wealthiest companies — to seek their fortunes and bring prosperity to the aspiring poor.

With the end of the Cold War, the former Soviet Union and its allies, as well as China, India, and Latin America, opened their closed markets to foreign investment in a cascading fashion. Although this significant economic and social transformation has offered vast new growth opportunities for multinational corporations (MNCs), its promise has yet to be realized.

Authors: 

C.K. Prahalad, cprahalad@aol.com
C.K. Prahalad is the Harvey C. Fruehauf Professor of Business Administration at the University of Michigan Business School, Ann Arbor. He is also the founder and chairman of Praja Inc., a pioneer company in interactive event experiences, based in San Diego, Calif.


Stuart L. Hart, slhart@unc.edu
Stuart L. Hart is professor of strategic management, Sarah Graham Kenan Distinguished Scholar, and codirector of the Center for Sustainable Enterprise at the University of North Carolina’s Kenan–Flagler Business School.

 

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