The Future of Advertising is Now

Home

The Future of Advertising is Now

Friday, 25 May 2007

The future of advertising is now by Christopher Vollmer, John Frelinghuysen, and Randall Rothenberg. A special report provided by strategy+business magazine. January 2007

Marketers take heed: After years of overhype, the digital revolution is finally mainstream.

After years of overhype, the digital media revolution has gone mainstream. Procter & Gamble, DaimlerChrysler, and Unilever have joined. Christopher Vollmer, a Booz Allen Hamilton vice president, and Randall Rothenberg, president and CEO of Interactive Advertising Bureau and former senior director of intellectual capital at Booz Allen, provide a field guide for marketers, media companies, and senior executives.

Download The Future of Advertising is Now

Pdf format, 204kb, 14pages

Visit Official Website of strategy+business magazine

Bookmark

Email This

Comments (1) add comment

charlie blackhawk said:

Using video to promote products and services really does work. We find companies are waking up to video on the web and are starting to budget for video’s aimed purely for the Web, instead of just putting any old corporate video up there. If you want to make sales via your web site, Video is a MUST have.

http://adwido.com

June 23, 2009

Write comment