by Christopher Vollmer, John Frelinghuysen, and Randall Rothenberg. A special report provided by strategy+business magazine. January 2007

Marketers take heed: After years of overhype, the digital revolution is finally mainstream.

After years of overhype, the digital media revolution has gone mainstream. Procter & Gamble, DaimlerChrysler, and Unilever have joined. Christopher Vollmer, a Booz Allen Hamilton vice president, and Randall Rothenberg, president and CEO of Interactive Advertising Bureau and former senior director of intellectual capital at Booz Allen, provide a field guide for marketers, media companies, and senior executives.

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