This extraordinary book explains the engine that has catapulted the Internet from backwater to ubiquity—and reveals that it is sputtering precisely because of its runaway success. With the unwitting help of its users, the generative Internet is on a path to a lockdown, ending its cycle of innovation—and facilitating unsettling new kinds of control.

IPods, iPhones, Xboxes, and TiVos represent the first wave of Internet-centered products that can’t be easily modified by anyone except their vendors or selected partners. These “tethered appliances” have already been used in remarkable but little-known ways: car GPS systems have been reconfigured at the demand of law enforcement to eavesdrop on the occupants at all times, and digital video recorders have been ordered to self-destruct thanks to a lawsuit against the manufacturer thousands of miles away.

New Web 2.0 platforms like Google mash-ups and Facebook are rightly touted—but their applications can be similarly monitored and eliminated from a central source. As tethered appliances and applications eclipse the PC, the very nature of the Internet—its “generativity,” or innovative character—is at risk.

The Internet’s current trajectory is one of lost opportunity. Its salvation, Zittrain argues, lies in the hands of its millions of users. Drawing on generative technologies like Wikipedia that have so far survived their own successes, this book shows how to develop new technologies and social structures that allow users to work creatively and collaboratively, participate in solutions, and become true “netizens.”

Review:

Lawrence Lessig : "This book is fundamental. It will define the debate about the future of the Internet, long after we haven''t stopped it. Absolutely required reading."-Lawrence Lessig, Professor, Stanford Law School, and author of Free Culture and The Future of Ideas

Dr. Klaus Schwab : "This remarkably researched and highly entertaining book is a must-read for all who take the ubiquitous nature of the Internet in our everyday lives for granted. The future of the internet is NOT a positive one, unless we all work collaboratively to ensure its lasting success. Zittrain's analysis is first-class and should be widely heeded by leaders from all sectors of society."-Dr. Klaus Schwab, Executive Chairman and Founder of the World Economic Forum

Laurence H. Tribe : "The most compelling book ever written on why a transformative technology''s trajectory threatens to stifle that technology''s greatest promise for society. Zittrain offers convincing road maps for redeeming that promise."-Laurence H. Tribe, Carl M. Loeb University Professor and Professor of Constitutional Law, Harvard Law School

Jimbo Wales : "Jonathan Zittrain does what no one has before-he eloquently and subtly pinpoints the magic that makes Wikipedia, and the Internet as a whole, work. The best way to save the Internet is to turn off your laptop until you''ve read this book."-Jimbo Wales, Founder, Wikipedia

Cass Sunstein : "A superb and alarming discussion, from one of the most astute and forward-looking analysts of the Internet. Zittrain explains how the glorious promise of the Internet might not be realized-and points the way toward reducing the current risks. Absolutely essential reading."-Cass Sunstein, Karl N. Llewellyn Distinguished Service Professor of Jurisprudence, The University of Chicago Law School, and co-author of Nudge: Improving Decisions About Health, Wealth, and Happiness

Read The Future of the Internet--And How to Stop It

FULL & FREE, Online Interactive Edition.

• Hardcover: 352 pages
• Publisher: Yale University Press (April 14, 2008)
• Language: English
• ISBN-10: 0300124872
• ISBN-13: 978-0300124873

About the Author:

Jonathan L. Zittrain is the Professor of Internet Governance and Regulation at Oxford University and co-founder of Harvard Law School’s Berkman Center for Internet & Society. He lives in Oxford, UK, and Cambridge, MA.

Introduction:

On January 9, 2007, Steve Jobs introduced the iPhone to an eager audience crammed into San Francisco’s Moscone Center.1 A beautiful and brilliantly engineered device, the iPhone blended three products into one: an iPod, with the highest-quality screen Apple had ever produced; a phone, with cleverly integrated functionality, such as voicemail that came wrapped as separately accessible messages; and a device to access the Internet, with a smart and elegant browser, and with built-in map, weather, stock, and e-mail capabilities. It was a technical and design triumph for Jobs, bringing the company into a market with an extraordinary potential for growth, and pushing the industry to a new level of competition in ways to connect us to each other and to the Web.

This was not the first time Steve Jobs had launched a revolution. Thirty years earlier, at the First West Coast Computer Faire in nearly the same spot, the twenty-one-year-old Jobs, wearing his first suit, exhibited the Apple II personal computer to great buzz amidst “10,000 walking, talking computer freaks.”2 The Apple II was a machine for hobbyists who did not want to fuss with soldering irons: all the ingredients for a functioning PC were provided in a convenient molded plastic case. It looked clunky, yet it could be at home on someone’s desk. Instead of puzzling over bits of hardware or typing up punch cards to feed into someone else’s mainframe, Apple owners faced only the hurdle of a cryptic blinking cursor in the upper left corner of the screen: the PC awaited instructions. But the hurdle was not high. Some owners were inspired to program the machines themselves, but true beginners simply could load up software written and then shared or sold by their more skilled or inspired counterparts. The Apple II was a blank slate, a bold departure from previous technology that had been developed and marketed to perform specific tasks from the first day of its sale to the last day of its use.  ...

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