Over the past few years we've seen a phenomenal rise in the popularity of blogging. From their early days as the personal journals of the technically savvy digerati, blogs are now becoming an accepted part of a company's marketing strategy.

In this session Andy Budd will look at the brief history of blogging and examine some of the technologies and events that have led to its ascendence. Andy will discuss the culture of blogging and the importance of honesty, transparency and the personal voice in all your communications.

By the end of this session you'll have a solid understanding of the blogging community and how you can use blogging to improve your client relationships.

Download The History and Culture of Blogging

Download the slides in PDF format (9.2 MB)

Andy Budd is a user experience designer and web standards developer living and working in Brighton, England. Andy is the Creative Director of Clearleft Ltd (www.clearleft.com) and author of the best selling book, "CSS Mastery: Advanced Web Standards Solutions" (www.cssmastery.com). Andy is a regular speaker at international design conferences, workshops and training events, and writes about modern web design practices at his online home, andybudd.com.

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