The Late Age of Print: Everyday Book Culture from Consumerism to Control
|December 09 2009|
"This collection of historical and commercial analysis should fascinate those seriously involved with book culture and/or the industry." -- Publishers Weekly
"Forget the premature obituaries for books and reading. Stiphas insists that books remain a vital presence in the twenty-first century." -- Booklist
Ted Striphas argues that, although the production and propagation of books have undoubtedly entered a new phase, printed works are still very much a part of our everyday lives. With examples from trade journals, news media, films, advertisements, and a host of other commercial and scholarly materials, Striphas tells a story of modern publishing that proves, even in a rapidly digitizing world, books are anything but dead.
From the rise of retail superstores to Oprah's phenomenal reach, Striphas tracks the methods through which the book industry has adapted (or has failed to adapt) to rapid changes in twentieth-century print culture. Barnes & Noble, Borders, and Amazon.com have established new routes of traffic in and around books, and pop sensations like Harry Potter and the Oprah Book Club have inspired the kind of brand loyalty that could only make advertisers swoon. At the same time, advances in digital technology have presented the book industry with extraordinary threats and unique opportunities.
Striphas's provocative analysis offers a counternarrative to those who either triumphantly declare the end of printed books or deeply mourn their passing. With wit and brilliant insight, he isolates the invisible processes through which books have come to mediate our social interactions and influence our habits of consumption, integrating themselves into our routines and intellects like never before.
You can download The Late Age of Print: Everyday Book Culture from Consumerism to Control in PDF format.
Hardcover: 272 pages
What precipitated the agency’s grim prognosis was a dramatic, 10 percent dip it had discovered in the number of literature readers—defined as readers of novels, short stories, plays, or poetry. In 1982 almost 57 percent of adults reported having read at least one literary work for pleasure in the preceding year.
By 2002 that figure had tumbled to roughly 45 percent and showed no sign of rebounding. With fewer than half of all adults in the United States reading literature, the clichéd conversation starter, “Have you read any good books lately?” was now more likely to elicit a shrug than a verbal response. ...
|Last Updated ( December 09 2009 )|
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