By Chris Anderson, Editor-in-Chief of Wired, Wired Magazine, October, 2004.

"The Long Tail" as a Change This Manifesto. Same as the Wired article; includes additional graphics and Adobe Reader interface.

CHRIS ANDERSON says that the future belongs to those that serve the millions of untapped niche markets as well as they serve the masses. Read his manifesto to find out how unlimited shelf space and personalization can revolutionize your business.

Asiaing Links:

The Long Tail Blog by Chris Anderson

The Long Tail ChangeThis Official Website

Download the Manifesto (Pdf, 645KB)

About the Author:

Chris Anderson is editor-in-chief of Wired Magazine. Prior to taking over Wired in mid-2001, Chris was with The Economist for seven years in London, Hong Kong and New York in various positions, ranging from Technology Editor to US Business Editor. His background is in science, starting with studying physics and doing research at Los Alamos and culminating in six years at the two leading scientific journals, Nature (where I met my wife) and Science. He lives in Berkeley, California with his wife and four small children. Chris wrote The Long Tail, which first appeared in Wired in October 2004 and then became a book, published by Hyperion on July 11, 2006.

Comments (0)

Show/Hide comments

Name

Email

Website

Title

Comment

smaller | bigger

Add Comment