Emerging Giants: Multinationals from China, India, Brazil, Russia, and even Egypt are coming on strong. They’re hungry—and want your customers. They’re changing
the global game. They’re smart and hungry, and they want your customers. Be afraid. Be very afraid.

BY Pete Engardio, BusinessWeek Magazine, July 31, 2006

A new breed of lean and hungry rivals is challenging the global business dominance of the West and Japan. Some come from China and India, others from Russia, Brazil, and even Egypt -- yet they all have resources that traditional established multinationals may lack. BusinessWeek's executive editor, John Byrne, and senior international editor, Peter Engardio, talk about whether the established market leaders should be afraid.

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