Congratulations on deciding to publish your own book. With any luck, you’ll find the whole thing fun, exciting and, of course, rewarding.

Once you’ve finished all the writing and design, you’ll want to get out there and sell your book. That’s where marketing comes in. For many self-publishers, promoting their book can seem like the most daunting part of the whole process. But, the unfortunate truism is that, no matter how good it is, if no one knows about your book, no one’s going to buy it.

There is good news. With a little planning and perseverance, you may be surprised just how good your marketing skills are. The basics of marketing can really be broken down to this:

• Identify who you want to talk to
• Figure out what you’re going to say
• Decide how you’re going to say it
• Go on and make it happen
• Keep going…

Sound easy? Well, it is…almost that simple.

You see marketing is more of a marathon than a sprint. It’s the Forth Road Bridge of publishing. When you think you’ve reached the end, it’s time to start at the beginning again. You’ll need to select the right marketing tools for what you want to achieve. And, you’ll have to decide how much you’re willing to invest and what return you want from your investment.

There will be highs – like when those great reviews start to appear – there will be lows – like when the editor from that no account local rag puts the phone down on you again – but it is such as essential part of being your own publisher.

To help you along, we’ve put together this small handbook. It’s hardly the book marketer’s bible but it will give you some pointers to get you started.

Good luck.

Iain Plunkett
Partner, PABD

Download The Self Publisher's Handbook

Pdf format, 182kb, 29pages.

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