Learn more about short code marketing, the audience and what the marketing opportunity is for this growing channel.

See why brands, advertisers and enterprises are using common short codes to reach their target audience. Today, cell phones represent the most personal and intimate way to communicate with individuals.

In this report, Nielsen highlights how brands can reach practically every mobile consumer in the U.S. - right now by adding a mobile address - a Common Short Code (CSC) - to their marketing mix.

This FREE report:

    * Provides a comprehensive overview of key wireless trends
    * Outlines advantages of CSCs versus other mobile marketing vehicles
    * Presents steps for implementing a CSC
    * Illustrates how CSCs are being used by Brands today

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"The Short Code Marketing Opportunity"

Geographic Eligibility: USA

Offered by: Neustar

In August 2008, Barack Obama’s presidential campaign made either history or political spectacle when it attempted to announce Joe Biden as the vice presidential candidate over SMS text message. Before the campaign could send the text message announcement to supporters, mass media scooped the news and broke the story, but the magnitude of the campaign’s mobile efforts is noteworthy.

Nielsen estimates that the Biden text was received by 2.9 million mobile phone users in the U.S. over the course of that weekend last August, making it one of the biggest, broadest mobile marketing stunts to date.

Why make such an important announcement over a text message, though? It’s no new insight that the media landscape exploded in the past decade to yield dozens of new marketing channels. Why tap text messaging as the outlet for one of the campaign’s most important messages? Surely not for buzz alone …

About Neustar Inc.

Founded to meet the new technical and operational challenges of the communications industry when the U.S. government mandated local number portability in 1996, NeuStar has evolved to create customer-responsive technologies that deliver a broad range of essential clearinghouse capabilities for service providers. Our clearinghouse enables delivery of traditional services more efficiently and deployment of new services more rapidly than ever before.

Today, NeuStar is an essential component of the operations of service providers globally. No matter what segment of communications you're in, we can help your company significantly reduce costs, speed up time to market for new services and grow your business in lasting ways.

Our clearinghouse services enable customers to manage critical activities such as record exchanges, subscriber growth, network optimization, content management, and inter-network call origination and termination. We have also designed our automated solutions to evolve in response to the rigors of tomorrow's communications services - including VoIP, wireless data, and law enforcement compliance.

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