In response to requests from IP offices and organizations, WIPO has created the short guides in these pages. The Guides offer a structure for planning IP-related outreach campaigns, and provide examples of successful initiatives worldwide.

IP outreach encompasses the many activities intended to increase understanding and use of IP - from booklets which guide entrepreneurs through the patenting maze; to award schemes which promote design excellence; to anti-piracy commercials designed to deter consumers from copying music or buying fake brands. Governments and industry groups devote significant resources to outreach. But there has been little information available on how to set about planning effective IP outreach campaigns.

Introduction:

The information contained in this Guide was originally developed as a series of mini guides on the World Intellectual Property Organization’s (WIPO) website in response to requests from intellectual property (IP) offices and organizations for information on IP outreach. The mini guides have now been compiled in this print edition to increase their ease of use and distribution.

The Guide can be used to plan and implement information campaigns and outreach activities to foster innovation, increase IP registration and/or discourage piracy and counterfeiting activities. It is divided into two main sections:

• Planning a public outreach campaign;
• Using communication tools effectively.

These complementary, and sometimes overlapping, sections point out the questions which should be addressed at each stage of an outreach campaign. The answers to these questions help to shape the outreach strategy. Both sections of the Guide also outline a series of steps that can be taken to put the outreach plan into action.

While the Guide suggests a structure for planning and carrying out IP-related outreach campaigns, it cannot replace the services of local communications professionals. Moreover, local customs and culture have a major impact on how messages are worded and promoted in publicity campaigns in different countries. This Guide has therefore been stripped to the essentials which tend to apply worldwide.

Download The WIPO Guide to Intellectual Property Outreach

PDF format, 438KB, 44Pages.

"The ultimate aim of any outreach campaign is to change the behavior of the target audience. A campaign aiming to foster innovation can only be considered successful if it results in more people engaging in inventive or creative activities. Likewise, antipiracy campaigns only succeed if consumers stop buying pirated goods."

Visit WIPO Official Website

The World Intellectual Property Organization (WIPO) is a specialized agency of the United Nations. It is dedicated to developing a balanced and accessible international intellectual property (IP) system, which rewards creativity, stimulates innovation and contributes to economic development while safeguarding the public interest.

WIPO was established by the WIPO Convention in 1967 with a mandate from its Member States to promote the protection of IP throughout the world through cooperation among states and in collaboration with other international organizations. Its headquarters are in Geneva, Switzerland.

Wikipedia.org: The World Intellectual Property Organization (WIPO) (French: Organisation mondiale de la propriété intellectuelle or OMPI) is one of the specialized agencies of the United Nations. WIPO was created in 1967 with the stated purpose "to encourage creative activity, [and] to promote the protection of intellectual property throughout the world".

WIPO currently has 184 member states,  administers 23 international treaties [3], and is headquartered in Geneva, Switzerland. The current Director-General of WIPO is Kamil Idris. Vatican City and almost all UN members are members of the WIPO. Non-participating are the states of Kiribati, Marshall Islands, Micronesia, Nauru, Palau, the entities of Palestinian Authority, Sahrawi Republic, Solomon Islands, Taiwan, Timor-Leste, Tuvalu and Vanuatu.

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