The Xbox 360 Uncloaked: The Real Story Behind Microsoft's Next-Generation Video Game Console, By Dean Takahashi, San Jose Mercury News, 2007

"...The games business's most controversial book ever."  -- Game News

"'Uncloaked' provides a surprisingly engaging story about a little-seen side of a business obsessed with journalism about the products rather than the process. Digging deep into his ample array of sources, Takahashi has crafted a business book enjoyable by the average gamer and a grand narrative interesting to anyone in the industry." -- King Features, DenverPost.com

"The Xbox 360 Uncloaked" is the result of more than a hundred interviews, many at the highest levels of Microsoft, as well as countless months of independent investigative reporting. This highly anticipated book goes beyond the official story to deliver a true insider's look at the creation of the XBox 360 and Microsoft's multi-billion dollar gamble to become a leading force in the global video game industry.

With unprecedented access, San Jose Mercury News Technology and Gaming Writer Dean Takahashi takes you behind the scenes as he reveals:

• The birth of the machine as seen through the eyes of the Xbox 360 engineers who designed it.
• Blow-by-blow coverage of the heated internal debates as senior Microsoft executives battle to define the future of the Xbox brand.
• The strategic chess moves as Bill Gates, Steve Ballmer, and company take risk after risk, trying to outmaneuver their archrivals for the brass ring: dominance of the incredibly lucrative video game market and control of the digital entertainment gateway in the living room.
• Includes more than 50 photos!

Sony, Nintendo, Electronic Arts, the entire Microsoft Xbox 360 team, and the industry's most celebrated game developers -- all of the major players are included in this captivating story.

This book will not only appeal to gamers, but also to anyone who's fascinated with high-stakes business strategies and the hard-boiled politics involved in technology, product development, and global marketing on a grand scale.

Download the FREE eBook Preview

Pdf format, 837kb, 39pages

Visit The Xbox 360 Uncloaked Official Website

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