Strong brands have the power to create business value. They impact much more than revenues and profit margins. Strong brands create competitive advantages by commanding a price premium and decrease the cost of entry into new markets and categories. They reduce business risk and help attract and retain talented staff.

Millward Brown Optimor created the BRANDZ Top 100, a ranking that identifies the world's most powerful brands measured by their dollar value. Our brand ranking provides key insights and actionable information for finance, marketing and business professionals on how to manage and grow their brand assets.

Millward Brown Optimor congratulates all companies featured in this year's BRANDZ ranking: being among the world's most powerful brands demonstrates successful business and brand management.

Download BRANDZ Top 100 Report 2007

Pdf format, 867kb, 28pages 

Visit Official Web Site of Brandz Ranking 2007

About Millward Brown Optimor:

Millward Brown Optimor is dedicated to maximizing the financial returns from brand strategy and marketing investment.

Even the best managed companies have opportunities to better leverage their brand portfolios and generate more value for shareholders. Our team combines experience in market strategy with financial modeling and advanced econometrics to help our clients grow the value of their brand assets, identify and capture brand-driven growth opportunities and maximize returns on their marketing investments.

MB Optimor offers an integrated approach to brand and marketing analytics and accountability, which links market research, customer and financial data. This enables us to measure both the short-term and the longer-term impact of brand and market strategies and quantify total ROI.

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