eBook Categories Business Top 100 Most Powerful Brands Ranking 2008
Top 100 Most Powerful Brands Ranking 2008 |
| Ebook - Business | |
| Monday, 17 November 2008 | |
|
The combined value of all brands in the BrandZ Top 100 increased by 21%, from $1.6 trillion in 2007 to $1.94 trillion in 2008, more than twice the increase experienced the previous year. Google tops the list again with a brand value of $86.1bn, followed by GE at $71.4bn, and Microsoft at $70.8bn. The biggest risers in the ranking include Apple at $30bn with the biggest dollar increase in the Top 100 list, and BlackBerry, that entered the BrandZ Ranking at number 51 thanks to a brand value increase of 390%. Interesting trends from this year’s BrandZ Ranking include: 1. Established Asia vs Emerging Asia — Chinese brands continue to get stronger according to the new BrandZ Ranking. Seven brands in this year’s Top 100 come from mature Asian economies: Japan, Korea, and Hong Kong. Their aggregate brand value increased by only 7% in the last year (to $111bn). In contrast, the value of the four Chinese brands that made this year’s BrandZ Top 100 increased by 51% (to $124bn). China Mobile, Bank of China, China Construction Bank and ICBC are only just starting to expand beyond China so they have considerable potential for further growth. 2. Continued Rise of the BRICs — Emerging markets play a key role in driving growth for international brands, for example Apple and Gucci. In addition, the new BrandZ Ranking shows that domestic brands from emerging economies are gaining momentum. Chinese brands performed strongly and Russian-based mobile operator MTS entered the ranking at number 89. MTS is the first Russian brand to make the Top 100 list with a brand value of $8.1bn. Other BRIC brands to watch in future brand rankings include Lukoil, Beeline, and Baltika from Russia, ICICI from India, as well as Brahma, Petrobras, and Bradesco from Brazil. 3. Technology Boom — The technology sector (including mobile operators), which accounted for 28 of the Top 100 brands, outperformed all other categories in this year’s BrandZ Ranking, with a brand value growth of $187.5bn. This is more than half of the Top 100’s total increase. Download Top 100 Most Powerful Brands Ranking 2008 PDF format, 404KB, 20Pages. Top 10 Most Powerful Brands Visit Millward Brown Optimor Website About Millward Brown Optimor Millward Brown Optimor is the unit within global market research and consultancy Millward Brown dedicated to helping clients maximize returns on their brand strategy and marketing investments. Even the best managed companies have opportunities to better leverage their brand portfolios and generate more value for shareholders. Our team combines experience in brand and market strategy with financial modelling and advanced econometrics to help our clients grow the value of their brand assets, identify and capture brand-driven growth opportunities and maximize returns on their marketing investments. Millward Brown Optimor offers an integrated approach to brand and marketing analytics and accountability, which links market research, customer and financial data. This enables us to measure both the short-term and the longer-term impact of brand and market strategies and quantify total ROI. We help clients identify and realize the business opportunities that valuable brands offer by linking brand and market decisions to business financials. By measuring performance objectively, we help grow sales and profits to maximize the value of the brand portfolio. We can advise how to spend marketing money more wisely, by providing objective answers to the following questions:
We offer a full-service approach: from the initiation to the implementation and ongoing management of brand and marketing strategy. Our services are designed to measure the current and potential future performance of brand strategy and marketing investments. We then work with our clients to identify the best ways to implement these strategies, and put the scorecards and metrics in place to track the results. Our approach is designed to introduce a level of accountability into the marketing function similar to that found in other parts of the business, without sacrificing creativity. New York About the brandz Top 100 Most Powerful Brands Ranking Driven by primary research insights, the BrandZ Ranking provides actionable information to help marketing, finance, and business professionals manage and grow their brands. The primary research comes from WPP’s BrandZ, the world’s largest brand equity database for which Millward Brown has interviewed over 1 million consumers about 50,000 brands worldwide. The BrandZ Ranking provides sector and geographic coverage of market-facing brands, including brands in Apparel, Beer, Cars, Fast Food, Financial Services, Luxury Goods, Mobile Communications, Motor Fuel, Personal Care, Retail, Soft Drinks, and Technology. It covers brands in developed markets currently driving world GDP, and emerging markets whose share of world GDP is expected to grow in the future. Millward Brown Optimor has refined the BrandZ Ranking over the past three years. The 2008 edition of the ranking includes brands in 31 countries representing 85% of the world’s GDP. We conducted additional research to value deodorant and spirits brands, and improved our methodology for valuing soft drinks brands to take into account the relationship with bottlers. The BrandZ Ranking is calculated on a calendar year basis, so the data used for the ranking covers the period 1 January to 31 December 2007. Bookmark
Email This
Comments (0)
 Write comment
|
|
This year’s BrandZ Ranking proves that brands are becoming ever more powerful in driving shareholder value. 
| < Prev | Next > |
|---|
Subscribe
Subscribe to the RSS feed.Email Subscription
Lots of FREE books & magazines delivered directly to your e-mail inbox!