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Trends in Online Shopping: A Global Nielsen Consumer Report

Report - Business
November 17 2008

Trends in Online Shopping: A Global Nielsen Consumer ReportConsumers across the globe are increasingly swapping crowded stores for one-click convenience, as online shopping becomes a safe and popular option.

According to a recent global survey conducted by The Nielsen Company, over 85 percent of the world’s online population has used the Internet to make a purchase, up 40 percent from two years ago, and more than half of Internet users are regular online shoppers, making online purchases at least once a month.

The Nielsen survey, the largest survey of its kind on the topic of Internet shopping habits, was conducted from October to November 2007 and polled 26,312 Internet users in 48 markets from Europe, Asia Pacific, the Americas and the Middle East.

When The Nielsen Company conducted its first survey into online shopping habits two years ago, only 10 percent of the world’s online population (627 million) had made a purchase over the Internet. Within two years, this number has surged by approximately 40 percent – to a staggering 875 million.

The burgeoning popularity of online shopping is a truly global phenomenon. Online shoppers can be found scattered across the globe, but the world’s most avid Internet shoppers hail from South Korea – 99 percent of Internet users in South Korea have shopped online. German, UK and Japanese consumers come in a close second. US consumers are slightly more recalcitrant, clocking in at number eight. ...

Download Trends in Online Shopping: A Global Nielsen Consumer Report

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Online shopping figures gain 40% in two years
Books, clothing and footwear most popular purchases
Online travel gains momentum
Credit card still most popular method of purchase
Trust and Word of Mouth biggest influencers in store choice

Visit The Nielsen Company Website

About The Nielsen Global Online Survey
The Nielsen Global Online Survey is the largest half-yearly survey of its kind, aimed at gauging current confidence levels, spending habits/intentions and current major concerns of consumers across the globe. The latest survey, conducted from October to November 2007, polled 26,312 Internet users in 48 markets from Europe, Asia Pacific, the Americas, Africa and the Middle East.

The survey is representative of all Internet users aged 15+.

About Nielsen Online
Nielsen Online, a service of The Nielsen Company, incorporates ten years of history in delivering innovative solutions to clients.

Formed by the combination of Nielsen//NetRatings and Nielsen BuzzMetrics, Nielsen Online provides independent measurement and analysis of online audiences, advertising, video, blogs, consumer-generated media, word of mouth, commerce and consumer behavior.

About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek).

The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA.

For more information, please visit,

Comments (8)add comment

Elena said:

There are many benefits from shopping online, such as saving my time and money., it is a good site, nice products, fast shipment, good reply, good service. I really appreciate that, reliable…
January 13, 2011

david baer said:

Everyone has their favorite way of using the internet. Many of us search to find what we want, click in to a specific website, read what’s available and click out. That’s not necessarily a bad thing because it’s efficient. We learn to tune out things we don’t need and go straight for what’s essential.

January 27, 2010

coetsee said:

Affiliate Marketing is a performance based sales technique used by companies to expand their reach into the internet at low costs. This commission based program allows affiliate marketers to place ads on their websites or other advertising efforts such as email distribution in exchange for payment of a small commission when a sale results.
January 26, 2010

davidbaer said:

Having been a part of the Online Universal Work Marketing team for 4 months now, I’m thankful for my fellow team members who have patiently shown me the ropes along the way and made me feel welcome

December 27, 2009

Mary Joseph said:

Go e-commerce!:) It is convenient and also saves time and money. I’m a regular shopper and I’ve been using a tool that makes online shopping a breeze. It’s a VeriSign secured tool called Billeo that allows me to save my shopping receipts. Also tracks my expenses that enable me to make a better budget every month.
June 24, 2009

Online shopping said:

Daily shopping can be a chore but it could also be a pleasure if one developed a routine that could get you what you wanted with significant savings.Online shopping
April 11, 2009

akshay said:

I have purchased a book based New online poker sites, and the shopkeeper cheated me, the original price of the book was 1/3rd of the price he sold me. I am very much frustrated kindly suggest me online any consumer court. I would be very grateful to u.
January 06, 2009

Ruzanna said:

e-commerce is getting more and more popular. this creates the need of having good tools to help shoppers make right decisions while buying online. is a place where shoppers can recommend or bury a product, share experience and discuss shopping deals.
December 30, 2008

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Last Updated ( November 17 2008 )
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