Report Categories
Business
Trends in Online Shopping: A Global Nielsen Consumer Report
Trends in Online Shopping: A Global Nielsen Consumer Report |
| Report - Business | |||||
| Monday, 17 November 2008 | |||||
|
According to a recent global survey conducted by The Nielsen Company, over 85 percent of the world’s online population has used the Internet to make a purchase, up 40 percent from two years ago, and more than half of Internet users are regular online shoppers, making online purchases at least once a month. The Nielsen survey, the largest survey of its kind on the topic of Internet shopping habits, was conducted from October to November 2007 and polled 26,312 Internet users in 48 markets from Europe, Asia Pacific, the Americas and the Middle East. When The Nielsen Company conducted its first survey into online shopping habits two years ago, only 10 percent of the world’s online population (627 million) had made a purchase over the Internet. Within two years, this number has surged by approximately 40 percent – to a staggering 875 million. The burgeoning popularity of online shopping is a truly global phenomenon. Online shoppers can be found scattered across the globe, but the world’s most avid Internet shoppers hail from South Korea – 99 percent of Internet users in South Korea have shopped online. German, UK and Japanese consumers come in a close second. US consumers are slightly more recalcitrant, clocking in at number eight. ... Download Trends in Online Shopping: A Global Nielsen Consumer Report PDF format, 1.2MB, 7Pages. INSIDE Visit The Nielsen Company Website About The Nielsen Global Online Survey The survey is representative of all Internet users aged 15+. About Nielsen Online Formed by the combination of Nielsen//NetRatings and Nielsen BuzzMetrics, Nielsen Online provides independent measurement and analysis of online audiences, advertising, video, blogs, consumer-generated media, word of mouth, commerce and consumer behavior. About The Nielsen Company The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com Bookmark
Email This
Comments (2)
![]()
akshay
said:
|
|||||
| I have purchased a book based New online poker sites, and the shopkeeper cheated me, the original price of the book was 1/3rd of the price he sold me. I am very much frustrated kindly suggest me online any consumer court. I would be very grateful to u. |
| e-commerce is getting more and more popular. this creates the need of having good tools to help shoppers make right decisions while buying online. reizit.com is a place where shoppers can recommend or bury a product, share experience and discuss shopping deals. |
| < Prev | Next > |
|---|
Lots of FREE books & magazines delivered directly to your e-mail inbox!