TRUST "MeDIA": How Real People Are Finally Being Heard. By Edelman and Intelliseek, Spring 2005

The 1.0 Guide to the Blogosphere for Marketers & Company Stakeholders First in a Series on New Communications & Word-of-Mouth Marketing

Whether you're new to the blogosphere or a blogging veteran, this introductory white paper provides all you need to know about the blogging phenomenon: what it is, why it's hot, and why its influence has grown and deepened so rapidly. Take advantage of the "Get Smart Guide" of  blogosphere jargon, and start to get a handle on who's who (and why) in the world of blogging. Co-published by Edelman & Intelliseek.

Summary: In a very short time, the blogging phenomenon has drastically altered the landscape and challenged traditional tenets about the control of messaging by corporations, the media, the government, marketers and company stakeholders.

Download TRUST "MeDIA": How Real People Are Finally Being Heard

Pdf format, 332kb, 22pages

ABOUT INTELLISEEK

http://www.intelliseek.com

Intelliseek provides business intelligence solutions that transform unstructured data, including consumer-generated media that appears in Internet forums, boards, blogs and other venues, into actionable insights for marketers, companies and brands.

Intelliseek's platform technology adds structure, relevance and meaning to unstructured data in multiple sources and formats, transforming it into easy-to-interpret desktop reports and alerts. Available as a marketing intelligence application (BrandPulse) and enterprise software (Enterprise Discovery Suite), Intelliseek's products help speed and deepen consumer understanding, product research and competitive analysis. Its newly launched BlogPulse (www.blogpulse.com) tracks issues and trends in millions of blogs.

Intelliseek maintains headquarters in Cincinnati, with sales and support offi ces in New York, California and Washington D.C., and the Applied Research Center in Pittsburgh.

ABOUT EDELMAN

http://www.edelman.com

Edelman is the world's largest independent public relations fi rm with 1,800 employees in 39 offi ces worldwide. In 2003, The Holmes Group named Edelman "Agency of the Year," and PRWeek voted its work for CIT "Best Campaign of the Year," the industry's most prestigious award for client programming.

Edelman's network includes four specialty firms-Blue (advertising), First&42nd (management consulting), StrategyOne (research) and BioScience Communications (medical education and publishing) -making it possible for us to offer clients a comprehensive spectrum of communications. Visit www.edelman.com for more information.

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