For more than 20 years, Via Satellite magazine has provided the global communications community with the definitive platform to reach the top decision makers. Likewise, more than 91% of our 22,560 global subscribers have purchasing authority.

As the market’s leading magazine, Via Satellite provides expert business analysis and technical insights into the satellite, telecom and wireless industries. The readers of Via Satellite are provided with timely and valuable editorial, essential in remaining competitive and profitable in the global satellite marketplace.

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COVER STORY
Applications: What’s Hot And What’s Getting Hotter
Peter J. Brown

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Satellite industry experts pretty much agree that satellite-delivered TV and video, including direct-to-home services, direct broadcast services and the distribution of digital and high-definition TV are the star performers in the application category. Beyond that, opinions differ widely when it comes to what business areas are hot today and which ones will heat up in the future.

Constructing a satellite is expensive and involves more than simply selecting a vendor, obtaining a license and hammering out all the launch-related details. The business model must be tailored to meet a measurable demand, and the math surrounding revenue flows should be matched to the finite lifespan of the satellite in question. In the global satellite marketplace, the service that has been able to best maneuver this path has been satellite-delivered TV. ...

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