Via Satellite, the industry's leading magazine, keeps its 22,000 subscribers "in the know" by providing essential news and analysis on the global commercial communications satellite industry, including current and evolving applications, infrastructure issues, technology, and business and regulatory developments around the world. Top satellite executives from 160 countries read Via Satellite to fully understand the industry and maximize their companies' profits. (Omeda)

Cover Story: HDTV Fails to meet early expectations

“Everybody loves HDTV.” “The picture quality is amazing.” “It is a must have.” How many times have these statements been expressed throughout the last year? No one denies that high-definition content enhances the TV-watching experience, but a year after many of the direct-to-home platforms in Europe initiated services, customers have not rushed to upgrade their equipment in the expected numbers. The evidence suggests that the industry has much work remaining in educating customers and enticing them to make the commitment to high-definition services and make it a revenue producer.

The soccer World Cup, which took place in Germany in 2006, was expected by many companies and industry observers to be the launching point for widespread high-defiinition (HD) TV acceptance throughout Europe. German pay-TV operator Premiere based the launch of its services around the World Cup, and many other satellite pay-TV operators launched services around the summer time frame when the World Cup took place. But there has been no HD revolution in Europe, as adoption of HD services by customers remains slow. The questions of whether broadcasters have been progressive enough with their HD content strategies, and if customers really understand that you need more than a flat screen to receive HD services are as relevant today as there were a year ago.

View Via Satellite Magazine, September 2007

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