Videogame Marketing and PR: Vol. 1: Playing to Win, by Scott Steinberg, Power Play Publishing, 2007.

Hit it big in the game business: Industry insiders reveal the secrets to topping the charts, generating headlines, inspiring millions of fans and making history.

The definitive guide to mastering the essentials behind making, marketing and promoting product to the world’s fastest-growing, most exciting entertainment business—the $13.5 billion computer and videogame industry—is finally here. Everything you need to play with the pros is right at your fingertips.

Scott Steinberg is managing director of Embassy Multimedia Consultants, which counsels game industry publishers, developers and investors worldwide. The biz’s most prolific freelance author and radio/TV host, he’s covered gaming/technology for 300+ outlets from CNN to the LA/NY Times, Playboy, Rolling Stone, USA Today and TV Guide. Other ventures include software publisher Overload Entertainment and Games Press, the ultimate resource for game journalists.

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