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Home arrow eBook Categories arrow Computers & Internet arrow Web 2.0: Strategies and Lessons for Business Leaders

Web 2.0: Strategies and Lessons for Business Leaders

Ebook - Computers & Internet

Image By Troy AngrignonChangeThis,  August 2006

“ We believe the first ten years of commercial Internet were a warm up act for what is about to happen.” Morgan Stanley/Mary Meeker October 2005

“ …we must act quickly and decisively… The next sea change is upon us.” Bill Gates October 2005

This inclusive manifesto will introduce you to the principles and concepts of Web 2.0, so you can prepare your organization for this technological "sea change".

Have you heard of blogs? How about wikis? RSS? VoIP? Podcast? This alphabet soup is just the tip of the iceberg. They are all part of something called “Web 2.0.”


 

Download the Manifesto (Pdf, 750KB)

Web 2.0 Official Site

Web 2.0 has many definitions and a lot of them are either incomplete or too technical Because we wanted to take a high-level view, the one we will use is:“Web 2.0 is a group of economically, socially, and technologically driven changes in attitudes, tools, and applications that are allowing the Web to become the nex platform for communication, collaboration, community, and cumulative learning. (Troy Angrignon)

This simple definition belies the fact that the definition of Web 2.0 is still very much in flux Even the name is hotly debated (variations on the theme include ‘Read/Write Web’ or ‘We 32.0’ and many others.) But we agree with Tim O’Reilly who wrote: “There might be a bette name…but the fact that ‘Web 2.0’ has caught on says that it’s as good a term as any…I gues it’s the old debate between language purists, and language pragmatists. The right words ar the ones people actually use, and this word is catching on.”d So we will use the term “We 2.0” from here on in.

In short, Web 2.0 is about making computing SOCIAL.

 

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