Group Tour Magazine is the magazine group travel professionals look to for information and inspiration. You will find the greatest destinations, attractions, restaurants and lodging that cater to group travel in the U.S. and Canada!

Each issue offers in-depth articles on group-friendly destinations and attractions, sample itineraries, industry news, a regional feature, a profile of a tour operator, and a guest columnist.

15,000 qualified group tour planners across the United States and Canada read Group Tour Magazine for information about group-friendly destinations.

Group Tour Magazine is distributed to all the players in the group travel market.

Group Tour Media, the publisher of Group Tour Magazine, Student Group Tour Magazine, Group Tour Spotlight e-Magazine, and On Tour Newsletter, is a travel communications company dedicated to conveying information between suppliers and group travel planners. We strive to be the leading information resource for the group travel industry.

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Read the Digital Issue: Western Group Tour Magazine, Winter 2009

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COVER STORY
The wow factor
Given today’s economic climate, groups in every social strata enjoy lapping up luxury

Who doesn’t dream of winning the Power Ball lottery or being Queen for a Day? Savvy tour planners know about providing memorable experiences and bang for the buck by incorporating a seemingly endless number of luxury goods and services into their traditional itineraries.

While the definition of luxury changes with the individual, there are plenty of pricey or unusual goods and activities that will satisfy the individual traveler’s expectations of luxury — a unique cocktail served while watching a golden sunset or shopping in highend stores — that add to the memory bank but little to the overall cost.

Consumers are more aware of brands that denote a luxury lifestyle so including something exclusive and special on a tour is like giving out a Dove ice cream bar rather than the local grocery’s store house brand. Reach for the special and it will reward you in positive feedback long afterward. ...

In this Issue
7 From the Editor
Simply de luxe
8 News
12 Choice Hotels Int’l
Go West Hotels
15 What’s for Dinner?
Tale of two nations
Squamish Lil’wat Cultural Centre
16 Business Basics
Improve your listening, improve your service
17 Profile
Bags, bags, and more bags Urban Shopping Adventures
130 Travel Talk
On the road again Hints for dealing with cell phones and passengers
by Frank Slater

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