Thanks for downloading this e-book. We’ve written this as a short, sweet summary of the phenomenon called social media. It’s an unashamedly straightforward work, intended to give you a brief overview of the story so far in social media, maybe fill in a few gaps and act as a reference guide for you.

It’s intended for anyone really, but will be most useful to people working in media, marketing and communications.

This is the first edition of What is social media? Things move fast in this world, so we expect this e-Book to need updating every now and again. Check www.spannerworks.com/ebooks for the latest edition.

So how big a deal is social media?

Well very big indeed, if we are just going to look at the numbers. When this eBook was last updated (January 2007) there were:

More than 63 million blogs being tracked by Technorati, a specialist blog search engine. According to the same
company, the number of blogs it tracks have doubled at least every six months for the past few years

More than 100 million videos a day being watched on video sharing website, YouTube

107 million members of social network MySpace

(From Introduction)

Download What is social media?

Pdf format, 976kb, 33pages.

Visit Spannerworks.com Official Website

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