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Home arrow eBook Categories arrow White Paper arrow When Content Is King

When Content Is King

Ebook - White Paper
Monday, 15 December 2008

When Content Is KingLearn how CDNs satisfy the demands of consumers growing accustomed to streaming video, live Webcasts and individual features.

Consumers now expect to see rich media on corporate websites. This article explains how and why some businesses are turning to vendors for Content Delivery Networks (CDNs). These providers have their own widely dispersed data centers, which often store mirror images of corporate websites.

Since these data centers are geographically spread out—and thus closer to website visitors—they're able to more swiftly deliver bandwidth-heavy rich content. (Tradepub.com)

Like other technologies that made it big—stereo, color film, computer graphics—the Internet is “going Hollywood.” Static Website images and generic text are giving way to streaming video, live Webcasts and user-targeted entertainment such as music podcasts and sports videos.

This trend is hardly surprising. Eye-catching content can help turn pedestrian Websites into compelling destinations with up-to-the-minute news feeds and user-defined features. But even with sizable advances in network transmission rates, media and its high bandwidth requirements place a heavy burden on enterprises attempting to deliver dynamic content to online visitors. Moreover, the advent of the global economy has changed the nature of e-commerce. ...

Request Your Free White Paper: "When Content Is King"

Geographic Eligibility: USA

With audio and video becoming commonplace online, enterprises are racing to deliver rich content to a global audience.

Visit AT&T Website

AT&T is bringing it all together for our customers, from the revolutionary iPhone to next-generation TV services and sophisticated solutions for multi-national businesses.

AT&TFor more than a century, we have consistently provided innovative, reliable, high-quality products and services and excellent customer care. Today, our mission is to connect people with their world, everywhere they live and work, and do it better than anyone else. We're fulfilling this vision by creating new solutions for consumers and businesses and by driving innovation in the communications and entertainment industry.

We're recognized as the leading worldwide provider of IP-based communications services to businesses. We're also the top U.S. provider of wireless, high speed Internet access, Wi-Fi, local and long distance voice, and directory publishing and advertising services.

And we're making huge advances in the entertainment and communications industry. For example, we've expanded our video offerings to include next-generation television services such as AT&T U-verseSM TV. It's part of our "three-screen" integration strategy to deliver services across the three screens people rely on most — the mobile device, the PC and the TV.

As we continue to break new ground and deliver new solutions, we're focused on delivering the high-quality customer service that is our heritage.

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