Winning the Oil Endgame: Innovation for Profits, Jobs and Security
    by Amory B. Lovins

    Paperback: 306 pages
    Publisher: Rocky Mountain Institute (January 2004)
    Language: English
    ISBN: 1844071944

Winning the Oil Endgame: Innovation for Profits, Jobs, and Security (www.oilendgame.org) offers a coherent strategy for ending oil dependence, starting with the United States but applicable worldwide. There are many analyses of the oil problem. This synthesis is the first roadmap of the oil solution—one led by business for profit, not dictated by government for reasons of ideology. This roadmap is independent, peer-reviewed, written for business and military leaders, and co-funded by the Pentagon. It combines innovative technologies and new business models with uncommon public policies: market-oriented without taxes, innovation-driven without mandates, not dependent on major (if any) national legislation, and designed to support, not distort, business logic.

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