 Tomorrow’s Trends Today
Every month in the magazine and every day online, WIRED explores the ideas, innovations and people that are reshaping our world.
In a time of increasingly rapid change and 24/7 access to unlimited information, WIRED determines what to look for: it is the guide to what’s to come. WIRED is the only media brand whose mission is to map change – and then turn the points into a chart by which to navigate the future.
Wired is a full-color monthly American magazine and on-line periodical published in San Francisco, California since March 1993. Owned by Condé Nast Publications, it reports on how technology affects culture, the economy, and politics.
Wired's editorial stance was originally inspired by the ideas of Canadian media theorist Marshall McLuhan, credited as the magazine's "patron saint" in early colophons. Wired has both been admired and disliked for its strong libertarian principles, its enthusiastic embrace of techno-utopianism, and its sometimes experimental layout with its bold use of fluorescent and metallic inks.
From 1998 to 2006, Wired magazine and Wired News (which publishes at Wired.com) had separate owners. However, throughout that time, Wired News remained responsible for reprinting Wired magazine's content online, due to a business agreement made when Condé Nast purchased the magazine (but not the website). In July 2006, Condé Nast announced an agreement to buy Wired News for $25 million, reuniting the magazine with its website. (Wikipedia.org)
WIRED uncovers the most surprising and resonant stories about the people, companies, technologies and ideas that are transforming our lives. Whether it's technology...business...global politics...new media...arts and culture...the environment...or the best new products, WIRED is there, on the front lines of the 21st Century. Find out what's next with WIRED! (Amazon.com)
Read Wired Magazine, March 2008 Online
Free! Why $0.00 Is the Future of Business
By Chris Anderson
At the age of 40, King Gillette was a frustrated inventor, a bitter anticapitalist, and a salesman of cork-lined bottle caps. It was 1895, and despite ideas, energy, and wealthy parents, he had little to show for his work. He blamed the evils of market competition. Indeed, the previous year he had published a book,
The Human Drift, which argued that all industry should be taken over by a single corporation owned by the public and that millions of Americans should live in a giant city called Metropolis powered by Niagara Falls. His boss at the bottle cap company, meanwhile, had just one piece of advice: Invent something people use and throw away. ...
About Chris Anderson
Chris Anderson (born 1961) is editor-in-chief of Wired Magazine, which has won a National Magazine Award under his tenure. He coined the phrase The Long Tail in an acclaimed Wired article, which he expanded upon in the book The Long Tail: Why the Future of Business Is Selling Less of More (2006). He currently lives in Berkeley, California with his wife and five young children.
He is the Chairman of a new startup, BookTour.com
Before joining Wired in 2001, he worked at The Economist, where he launched their coverage of the Internet. He also has a degree in physics from George Washington University and did research at Los Alamos National Laboratory. He has also worked at the journals Nature and Science.
On October 29, 2007 Chris posted an article to his blog The Long Tail titled Sorry PR people: you're blocked In this article he listed the email addresses of people who had sent him messages during the month of October and stated that he "was not interested in what they were pitching."
He is currently working on a new book, entitled Free, which examines the rise of pricing models which give products and services to customers for free. The book is set is be released in early 2009. (Wikipedia.org)
 |
Magazine Categories 
Show/Hide comments
