By Mary Arnold, Ph.D. and Mary Nesbitt, The Media Management Center.

In today's world of news-on-demand, traditional media can't afford to stay tied to paper and ink. Hand-held devices and other new media will eat them for lunch if they don't adapt.

Leading change through innovation is a major focus of “Women in Media 2006: Finding the Leader in You,” a new report by the Media Management Center at Northwestern University and the McCormick Tribune Foundation. The report is based on a conference these organizations co-sponsored with the Kellogg School of Management in November 2005.

The report contains:

• Tips on leading cultural change, which requires leaders themselves to be open to change.
• The latest tally of women in newspaper management, showing slow progress in the past three years.
• How to's for women on negotiating on their own behalf – for promotions, salaries and the resources needed to do a job.

Download Women in Media 2006: Finding the Leader in You

Pdf format, 703kb, 56pages.

Visit Women in Media 2006: Finding the Leader in You Official Website

About Media Management Center:

The Media Management Center conducts executive education and research to address the issues and needs of media organizations worldwide. We are affiliated with the Kellogg School of Management and the Medill School at Northwestern University. The Center incorporates:

The Readership Institute which conducts research about the newspaper industry and newspaper readership.

The Media Info Center publishes up-to-the-minute industry business and financial news on the web.

 The Media Management Center is dedicated to excellence in journalism through executive education and industry research.

Education Programs
The Center's executive education programs bring insight and knowledge to media executives in newspaper, magazine, broadcast and new media platforms. Our programs offer learning and discussion in key areas such as best practices, strategy, and organization change issues. With the guidance of Kellogg and Medill's expert academics, media executives find innovative solutions to the challenges they face in marketing, branding, sales force productivity, finance, strategic planning and negotiations.

The Center presents an annual conference, Women in Media, to address contemporary issues facing women in the industry.

Faculty members conduct the Media Management Major for students in the Kellogg School of Management. This course of study examines the platforms of the media industry from business model and content basics to marketing and strategy formulation and implementation. Each class draws upon visiting media leaders, projects with media companies and current case analyses.

Center Research
The Center conducts original and applied research on the most complex issues and trends in the industry. Our collaborative projects examine the challenges that impact all levels of media organizations from content to leadership. Recent projects have focused on two ongoing concerns in the industry—diversity and innovation in leadership-- to examine the issues and formulate solutions.

Much of our excellent research analysis has been published in a library of reports and books that appears on the Publications page of this site.

Center Partnerships
The Center works in partnership with media companies and organizations to find solutions to real-world challenges. In collaboration with companies that include Hearst Media, Inc., the Berlingske Institute and the National Association of Broadcasters, our expertise in media management helps develop solutions and best practices in areas such as ethics, leadership and editorial excellence.

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