Workbook Objectives:

• What is a Business Plan?
• Why do you need a Business Plan?
• Where to start?
• How to write a Business Plan?
• How to use the Plan?

What is it?

Business Planning is not just about producing a report. The work of writing, of thinking things through is as important as the final document.

It's a tool for understanding how your business is put together. The process will help you learn how to manage your own company more effectively while you become an expert in your industry and business. It creates a framework for you to start and grow your business.

The Business Plan is dynamic. Each business and its personality are different and the Business Plan should reflect this.

Download Writing an Effective Business Plan by The Entrepreneurship Centre

PDF format, 1.58MB, 55Pages.

Of the primary functions of management, planning is the most important. Plan your work and work your plan. Old...but it holds.
Grant Hooker,
Beavertails Pastry

Starting a business without a Business Plan is like driving from downtown Ottawa to downtown Toronto without a map. Chances are you'll make it, but with guidelines the trip will be shorter and much more pleasant.
Angela Sutcliffe,
President,
Mrs. Mop

Table of Contents:

Introduction
Why Write One
Where to begin
Business Plan Research
Business Plan Outline
Executive Summary
Company Profile
Industry Overview
Service or Product
Target Market
Competitive Analysis
The Marketing Mix
Operations Suppliers
Operating Regulations
Manufacturing Plan
Human Resources
Financial Statements - Balance Sheet and Income Statement
Cash Flow Statement
Conclusion

Visit The Entrepreneurship Centre Website

The Entrepreneurship Centre is an initiative of OCRI, dedicated to helping Ottawa entrepreneurs make educated decisions about starting and growing their businesses. The Centre aims to promote Ottawa's economy, through the development of products and services that encourage entrepreneurship and support business growth.

The Centre has a staff of dedicated business professionals, who provide advice and counsel to entrepreneurs on a variety of levels. As well, the Centre provides links to other business organizations, seminars and entrepreneurial events, online training and many other tools and resources to assist the budding entrepreneur.

A program of the Entrepreneurship Centre is the Ottawa Capital Network which assists in creating efficiencies in the capital market through programs aimed at educating the entrepreneurial community, creating linkages among the investment community and providing knowledge and support to the business community.

The Centre is supported by 5 major partners: the City of Ottawa; the Ministry of Small Business and Entrepreneurship; RBC Royal Bank; and Welch LLP and MediaPlus Advertising. Our Seminar Series is sponsored by MediaPlus Advertising. Twelve additional sponsors provided financial support for the annual Ottawa Venture and Technology Summit.

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